Addicted to Race 75: Racism in Multicultural Marketing

by Carmen Van Kerckhove

addicted to raceA brand-new episode (No. 75) of Addicted to Race is out! Addicted to Race is New Demographic’s weekly podcast about America’s obsession with race.

Carmen interviews Laura Martinez about multicultural marketing and the ways in which it can reinforce essentialist notions about racial or ethnic groups. This episode features the song “Something Different” by Z-trip, courtesy of Spectre Entertainment.

Laura Martinez is a New York City-based bilingual writer and editor specialized in marketing and advertising. Since leaving her post as editor in chief and founder of Marketing y Medios magazine, she set up her own company offering professional editing, translating and writing services for companies seeking to tap into the U.S. Hispanic market. She blogs at Mi blog es tu blog.

Here are links to some items mentioned during the episode:

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Duration – 55:42
File Size – 52.3 MB
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