Over at Hormone Colored Days, Kim Moldofsky writes about the lack of diversity at mommy blogger events:
Last week I sent off an article that will appear in MediaPost’s Engage: Moms column in a few weeks. The title (for now, anyway) is “Inviting Diversity to Your Brand-Sponsored Blogger Retreat” and based on the group photo I saw from a recent Hallmark mom blogger event, the timing couldn’t be better.
Hallmark invited a group of mombloggers to their headquarters to learn about and discuss the brand. No wait, they did even better, they invited the moms and their children to attend, and planned a day of fun for the kiddos that rivaled the moms’ experience.
That was a fabulous! So family friendly! If you’ve been in this space for over a year, you will recall the flap caused over babies being banned at Johnson and Johnson’s Camp Baby. Kudos to Hallmark! It was very forward thinking to take this family-friendly step.
Which is why it surprised me to see that the attending guests were overwhelmingly white. Read more…